Over the past several weeks, First Financial Security’s Real Secrets of Money Tour brought the rollout of our financial literacy program directly to agents across the country, showcasing exciting new tools and resources designed to transform the way we educate and empower our communities. Led by FFS President Vince Rokose, Senior Director of Sales Andy Cowan and Director of Field Operations Jay Hosier, the tour was an opportunity to introduce the reinvention of the Real Secrets of Money program, highlighting its new and improved features while reigniting excitement among agents.
With stops in many field offices, the RSOM Tour emphasized the importance of financial education as the foundation for financial security. Attendees got a firsthand look at the revamped curriculum, expanded resources and innovative tools that make this program more effective than ever before. More importantly, they left equipped with strategies to integrate financial literacy into their businesses, helping them connect with more people and create a lasting impact in new communities.
Watch the RSOM Tour Recap Video
Experience the energy and key moments from the Real Secrets of Money Tour in the video below! Get a glimpse of the powerful presentations, financial insights and the lasting impact of this nationwide initiative.
Key Highlights from the Tour
· Engaging Presentations: Vince, Andy and Jay walked agents through the Real Secrets of Money framework, demonstrating how it can be a game-changer for both client relationships and business growth.
· Interactive Discussions: Attendees had the chance to ask questions and discuss how financial literacy can set them apart in the industry.
· Exciting Updates: From new courses to enhanced marketing materials, the tour showcased the latest improvements designed to make financial education more accessible and impactful.
· Success Stories: Agents who had access to an early version of the program shared their experience, discussing how Real Secrets of Money has helped them expand their reach and better serve their clients.
The Impact of the RSOM Tour
The field’s enthusiasm for financial education followed the tour at every stop, with many leaders speaking out to emphasize the impact this program will have on their businesses and communities. Executive Field Chairman Shirley Luu from the McLean, VA office encouraged leaders to seize this opportunity, emphasizing its value:
“It is highly, highly encouraged for every leader out there to get their teams together and share this information, because it’s one of the greatest ways we can educate our communities — and it’s also an opportunity for sales and recruiting.”
Many were eager to integrate the program into their daily practices as soon as possible. Field Vice President Brandi Bridgett in National Harbor, MD recounted the overwhelming interest her team showed:
“We packed the house. There wasn’t an available seat because everyone wanted to know what Real Secrets of Money was all about. We were able to see a seamless process that allows anyone who wants to become a financial educator to do so within their community.”
For many, the program was more than just a suite of educational tools — it was a missing piece in their mission to help clients build better financial futures. Senior Vice President Jak Horakunwetchana highlighted this deeper impact:
“This is a program all of us should use because it will bring more financial security and peace of mind. We can do more than just provide protection through life insurance — we can help people manage debt, budget, and build savings plans for their future.”
Missed the Tour? Watch the Presentation Anytime
For those who couldn’t attend in person, we’ve recorded special version of the tour presentation available in the Agent Back Office, ensuring that every agent can see the power of Real Secrets of Money. Whether you want to revisit key lessons or introduce RSOM to your team, you can watch the full recorded presentation here: https://www.ffs-leaders.com/cms/video/real-secrets-of-money-tour-presentation/
Building Up Communities and Empowering People
The success of the Real Secrets of Money Tour marks just the beginning of a renewed commitment to financial literacy. As agents begin to utilize the program, First Financial Security will continue providing support and resources to ensure the Real Secrets of Money program remains a driving force for change in communities across the country.
FFS President Vince Rokose summed up the tour’s success, crediting the field leaders for their commitment to the program’s mission:
“Our field leaders did a tremendous job rallying their teams to attend these events. The energy was fantastic, and based on the feedback we’ve received, they quickly realized how this new program can help their communities — as well as increase recruiting and sales.”
But just because the tour is over doesn’t mean the excitement stops there — we are dedicated to adding new and updated courses to the curriculum, developing innovative online resources and workshop supplements, and providing many more opportunities to engage with Real Secrets of Money over the course of the near future.