Life Insurance Awareness Month | September 2016

Life Insurance Awareness MonthSeptember is Life Insurance Awareness Month, a month-long, industry-wide campaign to raise awareness of and provide information about this important and versatile financial product. First Financial Security is joining forces with other organizations, including the non-profit Life Happens, to fight this country’s “growing crisis of underinsurance, or too many Americans without adequate life insurance.”1

More than 40% of Americans have no life insurance.1Those who do have insurance are convinced they don’t have enough. And, they may be right.

There is tremendous amount of confusion surrounding life insurance, and many people don’t know where to turn. First Financial Security believes that by educating people about the types of insurance, what it can do, and how much it costs, they’ll be in better position to make smart decisions about what to purchase to help achieve financial security.

Check back here throughout September for videos, articles, infographics and other posts chocked full of information about life insurance.

1 “2015 Insurance Barometer Study.” LIMRA and Apr. 14, 2015.

Racing Star Danica Patrick Shares Why Life Insurance is Important

Life Insurance Awareness Month’s 2016 spokesperson is professional race car driver, Danica Patrick. Now, you might think she was selected because of her chosen profession – NASCAR’s elite Sprint Cup series driver.  But, Danica’s appreciation for life insurance and what it can do to help families, started much earlier.

Both of Danica’s parents lost their fathers when they were young. Neither father had life insurance, and it was tough times for both families. Danica’s mother’s experience was perhaps worse – she watched as most of the family farm was sold off.  As a result, Danica’s mother and father always had life insurance policies, determined to prevent what happened to them from affecting their own children.

Here’s Danica’s story.

Danica Patrick Life Insurance Awareness Month Life Happens First Financial Security, Inc.

financial wellness, life insurance, peace of mind, Life Insurance Awareness Month

Build Your Future On A Solid Foundation

Life Insurance Forms the Basis of a Solid Financial Strategy

If you want to build a strong structure, you must first start with a solid foundation.1 It’s also true if you want to create a financial strategy that’s going to bring you and your family security and peace of mind.

It may surprise you to learn that the foundation for a solid financial plan is life insurance. Many people still see insurance as simply a risk-management product, but it is so much more.

Read more.

Visit First Financial Security and LiSA Initiative’s social sites throughout the month for wide-ranging posts that focus on how Life Insurance can make a difference in people’s lives. Like and share these posts with family, friends and your own followers.

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