Vision And Mission

When First Financial Security reached 10 years in business, the time was right to revisit our vision and mission statements. The ones we had in place served us well through our first decade. But, the world changed dramatically during those same years.

We needed vision and mission statements more reflective of the times and what we wanted to achieve in the future. We set about writing bold statements, as powerful as the global changes we’d just witnessed. The new statements serve as guiding stars, lighting the way to our ideal future, one where all people are financially secure.

Today, our vision and mission statements serve as touchstones. Aligned with our values-based corporate culture, they help to define who we are and what we do as a company. They inspire us to bring financial education, innovative products and our entrepreneurial opportunity to all corners of the country. Woven into our culture’s fabric, they remind us to achieve the high standards we’ve set for our organization and ourselves.

To help all people achieve financial security and peace of mind.

There are too many underserved communities, urban neighborhoods, small towns and rural areas in America today. Too many people from all walks of life have been left behind in the aftermath of the Great Recession. They are looking for a way to turn their lives around and build a better future.

First Financial Security envisions an America where all people can achieve a financially secure future. We don’t believe people should have to abandon their dreams.

People are the heart of First Financial Security. Every day, thousands of FFS representatives actively embody the three tenets of our mission statement. Through their FFS businesses, they introduce their clients to suitable financial products that may make a dream a reality. They teach them about financial concepts that will become an important part of their strategy to become financially secure. They share how they, too, could become an entrepreneur.

Lead. Empower. Grow.

Through collaboration among our field force, home office employees and carrier partners, First Financial Security will realize its vision. We will lead the movement to ensure all people have access to financial products that can positively impact their lives. Through education, we will empower people to take charge and create the future they deserve. We will show people how to grow their own, successful business within our business.

Our vision and mission guides us every day as we work to make a difference in the lives of all Americans.