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The Immense
Need for

Financial Education

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In today's world, financial education is essential, yet millions of families lack the knowledge to make empowered financial decisions. 
Infographic icon showing that 49% of Americans have no life insurance.

49% of Americans have no life insurance at all.

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Icon of a family inside a house illustrating that 102 million adults lack adequate life insurance coverage.

102 million adults do not have enough life insurance coverage.

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Money bag icon representing that 42% of Americans have no emergency savings for a $1,000 expense.

42% of Americans have no emergency savings and couldn't cover a $1,000 emergency expense.

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Infographic icon showing that 56% of Americans have no retirement plan.

56% of Americans have no plan for retirement.

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SeeHow

First Financial Security is changing the narrative with REAL SOLUTIONS.

Real solutions start with real people making a difference.

FFS associate smiling while working on financial education and client solutions.

FFS Associates are making that difference by:

  • Promoting financial education to empower individuals and families.

  • Tailoring solutions to meet unique financial needs.

  • Delivering innovative financial products to households across America.

We also empower thousands of people to replace financial uncertainty with a brighter future through our Real Secrets of Money™ program.
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Our vision is to see a world where all people achieve financial security and peace of mind.
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SeeHow

So How Do We Do That?

Whether through financial literacy workshops or an analysis of each unique financial situations, our agents work closely with clients to design personalized strategies that secure their finances, now and into the future.

Solutions Tailored to Your Needs

Financial security isn’t a one-size-fits-all approach. Our agents offer a comprehensive portfolio of solutions for specific life needs:

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Shield icon with family silhouettes representing income protection through life insurance.

Income Protection with Life Insurance

Safeguard your family’s future through affordable term life insurance, ensuring your loved ones are protected from life’s uncertainties.

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Umbrella icon symbolizing living benefits that help cover major health event expenses.

Living Benefits for Illness or Injury

Access benefits while still alive, with solutions that help cover expenses during major health events or injuries.

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Piggy bank icon representing retirement planning and long-term wealth management.”

Retirement Planning and Wealth Management

Achieve a reliable income stream for retirement, protect your wealth and leave a legacy for the next generation.

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Personalized Insurance Strategies

Use select insurance policies to access funds for essential milestones, like education or homeownership and secure your financial independence.

Target icon representing personalized insurance strategies for major life milestones.
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Build Your Own Agency

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With FFS, agents have the freedom to not only work independently but to grow a thriving agency. You can bring financial education to communities and create a team of agents dedicated to making a difference. As an FFS agent, you’re not just a representative — you’re an entrepreneur, free to build a business as big as your vision.

Hand holding a sprouting plant symbolizing agent growth and entrepreneurship at FFS.
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Want to know more?

Join Us in Building a Secure Future for All

If you’re ready to make an impact, grow your own business and join a community committed to helping others, FFS is the place for you. Together, we’re creating a world where everyone can achieve financial security and peace of mind.

  1. LIMRA. (2024, July 15). 2024 insurance barometer technical supplement. LIMRA. https://www.limra.com/en/research/research-abstracts-public/2024/2024-insurance-barometer-study/

  2. Giovanetti, E. (2025, January 22). Survey: 42% of Americans don't have an emergency fund. U.S. News. https://www.usnews.com/banking/articles/2025-financial-wellness-survey

  3. Higham, A. (2024, October 30). Half of Americans have no retirement plan: study. Newsweek. https://www.newsweek.com/half-americans-no-retirement-plan-study-1977274

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